Wild Things

Wild Things Gift Shop

Instinctive Design.


In collaboration with the Fort Wayne Children’s Zoo, our team had the opportunity to rebrand and refresh the Wild Things Gift Shop. The building that was in place beforehand lacked any sense of arrival and excitement that we believe is essential to an area of exploration. So we rebranded them with a new wordmark that could be illustrated and marketed easily. Additionally, we created signage and a “Wild Print” to cover the building and build an eye-catching element. The space now serves as a hub for the zoo and has drawn excitement from animal enthusiasts everywhere seeking souvenirs. This park is a must-see if you ever find yourself between Indianapolis and Detroit!

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