Water Country

Making a splash in New Hampshire! 

Our creative team of Hampsters had the exciting opportunity to collaborate on an immersive branding project in the historic coastal town of Portsmouth, New Hampshire. 


The mission: Blend history & coastal adventure to create a unique verbal & visual language. So we got to work. We meshed their outdoor culture and adventurous history into the tagline “Adventure Plays Here,” informing the rest of their brand language. We also updated their logo and visuals into an enhanced experience fueled by our placemaking abilities.


In a waterpark world saturated with creating tropical realms, we enjoyed breaking the status quo with something relatable and exciting! If you ever find yourself in Portsmouth, give it a try. The water’s fine!

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