Tulster Oath Branding

Tulster: Oath

Successfully launching a new product and a new brand can be tricky. So when our friends at Tulster asked us to develop a logo and marketing campaign for their latest series of conceal-carry holsters, we came in locked and loaded.


Our goal was to develop a distinctive identity for the OATH that resonated with Tulster’s audience, visually communicated the unique features of the product, and fit within the established brand hierarchy. In this case, the glowing red dot within the mark was used to showcase the “optic-ready” feature of the holster, while the lettering shape plays into the unique shape of the holster itself.


In just 7 months, the OATH has become one of Tulster’s most popular and best-selling holsters. We’re grateful to serve innovative partners like Tulster and help them hit the mark on this product launch!

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