Introducing the Contour, an Outside-the-Waistband concealed carry holster from the innovators at @Tulster. We aimed to develop a brand and marketing campaign for this new product that would hit the mark with their loyal customers.
Step one was to create a wordmark that reflected the distinct characteristics of the holster and fit within the established brand hierarchy. The custom, arched typography highlighted the curved profile of the holster, while the six dots represent the distinctive eyelets that connect both pieces of Kydex.
Step two was to create pre-launch hype for the highly-anticipated product and drive interest and sales through a targeted, cross-channel marketing campaign. We’re happy to report that the campaign successfully launched Tulster into the Black Friday season with a bang!