Sky Fitness and Wellbeing was Tulsa’s premiere fitness center. With more than 10 years of an established presence in the Greater Tulsa Area with 2 locations, Sky has helped Tulsa get in shape through group fitness, bootcamps, yoga, and weight loss programs at their cutting edge facilities which are known for high design, convenience, cleanliness and a top-notch personal training staff.
The Challenge
The Approach
The Strategy
For this situation, we needed a strategy that was both focused on Sky’s segmented audience, but also broad enough to establish brand awareness within the Broken Arrow community. The primary component of the campaign included highly-targeted Facebook and Instagram branding ads, focusing on key demographics, psychographics and preferences. Qualified prospective traffic was driven to a custom landing page we designed, which promoted Sky’s value propositions and gave prospective members a single opportunity to share their contact information with the Sky sales team.
Over the course of the 12-week campaign, we developed a consistent series of social ads, memes, and videos promoting the new Sky Broken Arrow location.
Lastly, we designed a series of outdoor creative that counted down the grand opening and built brand awareness in Broken Arrow and Tulsa.
The Results
By mid-December, Sky of Broken Arrow had exceeded their new charter membership goal before the doors of the gym had even opened. In addition to meeting our primary marketing objective, we were able to help Sky significantly slash their average cost per acquisition of new members by 81% under their traditional advertising investment.
