In the heart of West Palm Beach, you’ll find @pbauniversity – a school that equips students to lead fulfilling lives through learning, leadership, and service. When the university required a brand refresh in 2020, we were grateful to go back to school and bring our A-game.
This new visual identity brings a modern and refined look to the university. The PBA mark prominently features an iconic image of Desantis Family Chapel, the heart of the campus, and a place of worship for the PBA family.
The responsive brand suite also provides significant design flexibility essential for university communications and consistency across all touchpoints. A custom wave pattern was designed to mimic the motion of the ocean, one of PBA’s unique value propositions
Stay tuned for more work from Palm Beach coming soon!
