Project Scope
Branding
Placemaking Design
Consultation
Project Coordination
Exhibit Design
Experiential Design
Project Scope
Branding
Placemaking Design
Consultation
Project Coordination
Exhibit Design
Experiential Design
Striking a Chord: Celebrating Oklahoma’s Musical Legacy
Music is a reflection of our identity, telling the stories of our people, their struggles, joys, and dreams. As we embark on the transformation of the Oklahoma Music Hall of Fame, we’re not just renovating a space; we’re crafting a vision for the future that honors the past while inspiring generations to come. Dive into the vision below to discover how we’re reimagining a place where Oklahoma’s rich musical legacy will come alive.
Setting the Stage: The Challenge
For nearly 30 years, the Oklahoma Music Hall of Fame has been a tribute to the artists who have shaped the sound of America. However, the current space needed an update to fully capture the dynamic and diverse nature of Oklahoma’s musical contributions. Our challenge is to transform this historic site into a destination that resonates with visitors, inviting them to learn the stories of Oklahoma’s greatest artists, and inspire them to share their own.
Hitting a High Note
We’re in the process of redesigning the Hall of Fame, introducing immersive exhibits, interactive elements, and modern amenities. By combining rich storytelling with thoughtful design, we’re working to create an experience that honors Oklahoma’s musical past while looking forward to its bright future.
The Brand
We Are the Stories We Tell
At the heart of the Oklahoma Music Hall of Fame’s transformation is the concept of music as a powerful storyteller. The new logo embodies this vision. Designed to capture the spirit of Oklahoma’s diverse musical heritage, the logo features elements that resonate with authenticity and creativity.
Branding the Melody: Logo Design
The completed logo is a visual representation of Oklahoma’s rich musical legacy. It draws inspiration from iconic musical instruments, incorporating shapes that echo the lines of a guitar neck and the curves of a vinyl record. The typography blends modernity with a nod to vintage music posters, reflecting the Hall’s mission to bridge the past and future. The color palette, featuring earthy, warm tones, evokes the Oklahoma landscape, symbolizing the deep connection between the state’s music and its roots.
Experience
Setting the Tone
At the heart of the Oklahoma Music Hall of Fame’s transformation is the concept of music as a powerful storyteller. The new logo embodies this vision. Designed to capture the spirit of Oklahoma’s diverse musical heritage, the logo features elements that resonate with authenticity and creativity.
Exhibits
The exhibits currently being developed are designed to take visitors on a journey through the evolution of Oklahoma’s music, paralleling the structure of a song. From the “Intro” as they walk through the guitar neck pathway to the “Chorus” where they experience the climactic moments of Oklahoma’s musical history, each section of the Hall will offer a unique and engaging way to connect with the music that has shaped our world.
Shareable Moments
The Oklahoma Music Hall of Fame is designed to be more than just a museum—it’s a place where visitors can create and share their own stories. From the planned photo opportunities at the giant guitar sculpture to the interactive “Stage of Legends,” every corner of the Hall will be filled with moments that invite visitors to engage, share, and become a part of Oklahoma’s ongoing musical legacy.
Image Gallery
