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Market Oasis

All great journeys require delicious rations and plentiful pit stops. 🍕🌴

This sage wisdom is especially true when trekking across the African Journey realm of the Fort Wayne Children’s Zoo with the fam on a hot summer day. Our assignment was to activate an underutilized area of the zoo with a refreshed (and refreshing) food and beverage experience.

The first step was to develop a simple brand for the Market Oasis using fonts and colors authentic to its African-themed realm. Next, we designed a fun and lively pattern inspired by water to create a visual sense of movement. Finally, we added prominent signage using similar materials and elements native to the realm to help guests relax, recharge, and reload with grab-and-go snacks. They say half the fun is getting there, and we enjoyed every step of our Placemaking journey!

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