All great journeys require delicious rations and plentiful pit stops. ๐๐ด
This sage wisdom is especially true when trekking across the African Journey realm of the Fort Wayne Children’s Zooย with the fam on a hot summer day. Our assignment was to activate an underutilized area of the zoo with a refreshed (and refreshing) food and beverage experience.
The first step was to develop a simple brand for the Market Oasis using fonts and colors authentic to its African-themed realm. Next, we designed a fun and lively pattern inspired by water to create a visual sense of movement. Finally, we added prominent signage using similar materials and elements native to the realm to help guests relax, recharge, and reload with grab-and-go snacks. They say half the fun is getting there, and we enjoyed every step of our Placemaking journey!
