Behind The Brand
Old Things Made New
Established in 1846, Lake Compounce is the oldest continually-operating theme park in North America (Note: that’s pre-Civil War, kids). It’s a charming park filled with the memories and nostalgia of families who have made Lake Compounce a summer tradition for generations.
Our previous branding and environmental design work with SeaWorld and Busch Gardens provided the opportunity to visit beautiful Bristol, Connecticut, and conduct a comprehensive assessment of their park. Our mission: To provide recommendations and solutions that would help Lake Compounce enhance its guest experience and bring some new energy to this historic park.
Our initial perceptions of Lake Compounce, based on our experience with their website and brand identity, didn’t do the park justice. From its natural setting featuring a mountain backdrop to its colonial architecture and eclectic mix of attractions, Lake Compounce felt it belonged in a Wes Anderson film.
But its generic brand identity was better suited for an amusement park filled with modern steel rollercoasters. It did not accurately reflect the actual park experience. With that in mind, and since 2021 was Lake Compounce’s 175th anniversary, it was a perfect time to make a branding transition.