It was a privilege to partner with High Life World and develop a new identity for their ministry in Lagos, Nigeria. For us, it was important the new brand was authentic and unmistakably African while communicating life and energy through a vibrant color palette.
The High Life Church wordmark was influenced by the art and design of their culture. The intentionality and symbolism of the custom typography reach upwards and point back to the Creator. The connected line of the “I” represents the connection to Christ and points to the rising sun. Additionally, the three horizontal lines of the “F” represent the Holy Trinity.
Thank you to Pastor Carlton Williams and the High Life Church team for allowing us to collaborate with you on this new identity.