Our team was recently asked to rename, rebrand, and develop signage and collateral for Fourstone Wealth Management.
Formerly known as Susan Dick Financial, the firm’s leadership wanted a full brand makeover to prepare for their future expansion. The name Fourstone is geographically derived from the fact that it is located at the corner of 4th and Johnstone. It also holds a deeper connotation as well. When David went to fight Goliath, he picked up five smooth stones from the river. Scholars speculate on why that is, but many believe he was preparing himself for other potential threats to come. It was not that he did not trust his aim, but the four other stones would provide additional security for whatever came next. Similarly, in the world of financial management it is always best to stay prepared when allocating resources.
The mark itself bears four stones that also embed the symbol of the cross. As a Christian organization they have had great success in staking all that they do around their faith.
Lastly, we put together various collateral items, such as business cards and folders as well as the design for their signage build out. This required several renderings and working with the city of Bartlesville for approval of the new signs.
