Exploring The Depths Of Innovation
“Deep Blue Creative is the creative heartbeat of SeaWorld Entertainment. We are the makers and doers of today, and the planners of tomorrow. Together, we turn ideas and strategies into fun and meaningful experiences for our guests.”
Collectively, our mission was to clearly communicate the purpose of Deep Blue Creative in order to inspire engagement with internal stakeholders, and provide SeaWorld with the platform to share the brand story with specialized advisors and future partners.
Diving deeper, we then developed a future-forward visual identity which demonstrated SeaWorld’s commitment to innovation and included the iconic SeaWorld “fins” mark. Rounding out our assignment was the development of a flexible identity kit, style guide, and customizable presentation deck designed for multiple uses and audiences.