Innovation happens when people see a need and then do something about it. Hats off to long-time clients Tulsa Community College and OSU-Tulsa for breaking the status quo by collaborating to create Tulsa’s only public four-year higher education experience, College Park.
TCC and OSU-Tulsa asked Hampton Creative to develop a flexible visual identity system for the new entity that was approachable, collegiate, and uniquely Tulsa. The primary logo features a confident yet modern serif font and a stylized iteration of Tulsa’s iconic flag. The color palette leverages the brand equity of both TCC and OSU-Tulsa, with the additions of red and gold from the Tulsa flag and a neutral grey.
The visual identity features a series of flexible badges and lock-ups intended to provide College Park with the visual tools required to connect with its audience across multiple channels. The badges also give College Park students several opportunities to display their school pride.
We’re grateful to have played a part in this ground-breaking project that will change the face of higher education in Tulsa forever.