Our mission was to develop a logo and environmental designs that brought visual interest and personality to the restaurant while flowing seamlessly into the park’s Arctic realm. The new branding has not only elevated guest expectations, but it’s allowed SeaWorld to take new (culinary) ground. Be sure to hike over to Altitude Burger the next time you’re in Orlando… it’s worth the trek.
Credit to our uber-talented friends at @designcommltd for the next-level LED dimensional signage. Ice cold.