Above the Fold

Above the Fold or Bust

Early in online history (and as recently as the late 2000’s) web designers and marketers placed a significant amount of emphasis on the messages that appear in the upper third of the browser viewing area. The assumption was that any critical content placed above this imaginary, but powerful, browser line (AKA, “Above The Fold”) was your one and only chance to convert leads, communicate a message or make a sale.

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