It was February of 2013, and I was attending a local advertising awards show. After a three-year hiatus, our agency came storming back with a comprehensive body of work I was proud of. So, we invested thousands of dollars to show our stuff, and brought the entire team to this industry shin-dig.
Unfortunately, the event was poorly organized, and we left that night with ONE really nice acrylic trophy to show for all of our efforts. Sure, it’s not all about the awards, (right?) but I was still frustrated to say the least. The entire event seemed like a complete misuse of time, energy and resources.