We were thrilled to team up with ORU Athletic Director Mike Carter and his high-flying staff to create a new campaign theme + imagery for the 2017-2018 Golden Eagles basketball season. “RISE UP” was the unifying battle cry developed to help instill a sense of hope and expectation for both the ORU players and faithful fans. With the introduction of new head coach Paul Mills, the campaign messaging and imagery reflected the forward momentum and upward trajectory of the university, and communicated a clear vision of ORU Athletics: Positivity, strength, and a winning spirit.
Once the campaign tagline was established, we elevated our game to ensure the campaign key artwork and supporting imagery was on-point for all future advertising and marketing touch points. The customer RISE UP brand, paired with a comprehensive library of highly-stylized images, provided the launching pad for the campaign, which included outdoor, print, TV, digital, and social media. It’s an honor to be entrusted with such a well-respected, high-profile brand. Stay tuned for upcoming work with ORU, and university that is truly doing Work That Matters on a global scale.
“Rise Up is not just about basketball. As an athletic department, we are being called to rise up and conquer our challenges – both on and off the field. It is a rally cry that we all believe in 100 percent.”
– Scott Higgins, Senior Associate Athletic Director
Special thanks to trusted friend Corey Lack for providing lift to the campaign through his stellar photography and lighting.