EyeWitness

Brand Development + Web Design

As kids, we grew up learning about the Bible through a number of different means. From flannel-graphs to puppets, each Sunday school lesson would be comprised of an epic story featuring a hero battling against a villain. The goal, of course, was to stimulate the imagination of each child through these visual props, while driving home a memorable lesson.

But what kind of impact and engagement could be made if we were able to travel back in time and interview the very people who wrote — and starred — in those same Bible stories? What other contextual insights could we learn from them beyond the printed words on the page? That’s the question the founders of EyeWitness Bible Series wanted to find out. 

The idea behind EyeWitness was just that — to use modern video storytelling techniques in order to go “behind-the-scenes” and get a first-hand, eyewitness account of the Bible.

Each narrative was told from the perspective an actor representing a character from the Bible. The beauty of the concept is that we clearly see that these “heroes” were just ordinary men and women. People with flaws and character defects who did some epic things, and also did some incredibly stupid things. People from all walks of life, who were real…and relatable.

Our mission was to create a visual identity that “spoke” to the concept of an eyewitness account and execute the logo in a way that would appeal to a younger audience. Since each of the EyeWitness videos features monologues delivered from each characters unique perspective, we felt the mark should clearly communicate that concept through a contemporary icon: the talk bubble. The three lines within the talk bubble form an abstract “E” and represent the Biblical texts and historical and theological studies each Eyewitness account was based on. A modern color palette of orange and blue makes the website — and it’s content — accessible and current.

Intended to perform as an online study guide for individuals and small groups, the Eyewitness website was approached with a “mobile first” mentality. The custom video player was developed to be extremely user-friendly and intuitive across all devices. Additionally, the unique interface and non-traditional navigation were designed to allow the striking photography and compelling video content to take center stage.

Each primary section of the website was organized by contextual cover images and provided an abundance of resources for anyone interesting in gaining a deeper understanding of the Bible. Here, users can watch the complete series of eyewitness videos, download study guides, and review study maps.

What started as a simple idea for a Sunday school lesson, has turned into something that will change the way many people view — and understand — the Bible. See the full EyeWitness website here. Special thanks to Andrea and Robert Jobe who brought us on board, and kudos to the talented team at Pivot Films who took the vision for this project and turned it into their passion project.

The idea behind EyeWitness was just that — to use modern video storytelling techniques in order to go “behind-the-scenes” and get a first-hand, eyewitness account of the Bible.

Each narrative was told from the perspective an actor representing a character from the Bible. The beauty of the concept is that we clearly see that these “heroes” were just ordinary men and women. People with flaws and character defects who did some epic things, and also did some incredibly stupid things. People from all walks of life, who were real…and relatable.

Our mission was to create a visual identity that “spoke” to the concept of an eyewitness account and execute the logo in a way that would appeal to a younger audience. Since each of the EyeWitness videos features monologues delivered from each characters unique perspective, we felt the mark should clearly communicate that concept through a contemporary icon: the talk bubble. The three lines within the talk bubble form an abstract “E” and represent the Biblical texts and historical and theological studies each Eyewitness account was based on. A modern color palette of orange and blue makes the website — and it’s content — accessible and current.

Intended to perform as an online study guide for individuals and small groups, the Eyewitness website was approached with a “mobile first” mentality. The custom video player was developed to be extremely user-friendly and intuitive across all devices. Additionally, the unique interface and non-traditional navigation were designed to allow the striking photography and compelling video content to take center stage.

Each primary section of the website was organized by contextual cover images and provided an abundance of resources for anyone interesting in gaining a deeper understanding of the Bible. Here, users can watch the complete series of eyewitness videos, download study guides, and review study maps.

What started as a simple idea for a Sunday school lesson, has turned into something that will change the way many people view — and understand — the Bible. See the full EyeWitness website here. Special thanks to Andrea and Robert Jobe who brought us on board, and kudos to the talented team at Pivot Films who took the vision for this project and turned it into their passion project.

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