Deep Blue Creative

Brand Identity Development

Exploring The Depths Of Innovation

We were over the moon (er, reef) to partner with SeaWorld Entertainment and help them craft a new brand identity for their in-house creative team, Deep Blue Creative. This new and re-imagined team made up of six supporting sub-groups, serves as the creative propulsion behind SeaWorld’s growth initiatives, including Global Theme Park Development and Resort Development. Working together, Deep Blue Creative’s mission is to turn ideas and strategies into fun and meaningful experiences for their guests.

"Deep Blue Creative is the creative heartbeat of SeaWorld Entertainment. We are the makers and doers of today, and the planners of tomorrow. Together, we turn ideas and strategies into fun and meaningful experiences for our guests."


Collectively, our mission was to clearly communicate the purpose of Deep Blue Creative in order to inspire engagement with internal stakeholders, and provide SeaWorld with the platform to share the brand story with specialized advisors and future partners.

Virtual Reality Viewer
Board of Directors Keynote

Diving deeper, we then developed a future-forward visual identity which demonstrated SeaWorld’s commitment to innovation and included the iconic SeaWorld “fins” mark. Rounding out our assignment was the development of a flexible identity kit, style guide, and customizable presentation deck designed for multiple uses and audiences.

Apparel Design