To borrow from Robert Southey, brands are a “magic little world.” A set of signifiers (verbal and visual stories) that communicate your mission, values, culture, product, and more. They define how you want to be seen and understood by those you invite into your “mystic circle.”
As brand creators and storytellers—our passion is to build experiences and tell stories that connect people to place and to each other through the power of design. This is placemaking. Through a multidisciplinary approach, we turn undefined spaces into intentional places where casual customers become raving fans, and everyday experiences become meaningful connections.
– Define the problem
– Audits, assessments
– Establish project goals
– Research, gather information
– Site visits
A multi-disciplinary alchemy, placemaking is part art, part science. In this phase, we shape the brand story and strategy from our discovery phase into something people can enter, interact with, and inhabit. We turn undefined spaces into dynamic places with a strong identity, purpose, and belonging.
– Ideation, strategic planning, recommendations
– Naming, branding, identity development
– Visual development
– Design, illustration, animation
– Conceptual renders, elevations, plan views
– Verbal development
– Brand story and message development
– Content creation
– Project documentation
– Project coordination
– Print ready art files
– Models, elevations, wireframe
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