’Tis the season to sparkle 🎄
Our friends at Lake Compounce asked us to make their traditional holiday event even more brilliant in 2021. We were delighted to restore the luster of Holiday Lights with an updated visual and verbal identity that jived with the parent brand.
Our mission was to bring a modern vibe to this family-friendly tradition and keep it lit for season pass holders and first-time guests. We brought the fun with a sleigh-full of festive icons, graphics, and messages to successfully promote Holiday Lights across various marketing channels. This project was a gleaming example of thoughtful branding at work – we think Clark Griswald would approve.