Domtar, the largest marketer and manufacturer of uncoated freesheet paper in North America, recently selected Hampton Creative as one of four agencies to be featured as part of their 2013 national advertising campaign.
The campaign, designed to promote Domtar’s “Cougar” line of uncoated paper, will highlight Creative Director Brian Fowler and showcase a collage of Hampton Creative’s recent designs all printed on Cougar within a two-page spread.
Hampton Creative’s ad, appropriately titled, “Journey,” features artwork printed on Domtar’s Cougar stock paper. The spotlight ad will run in Communication Arts, Print and Graphic Design USA, and other well-respected publications over the course of the year.
“As artists, we believe that just as design is a tool, so is the paper on which we print our art. Cougar paper is by far our favorite choice for those projects that require a more organic and tactile approach. Nothing helps finish a great story-telling piece than a smooth, super saturated, glare-free sheet that Cougar provides,” explains Brian.
Massive thanks to Domtar for the amazing opportunity! If you look closely and hold your mouth just right, you can view some of our highlighted work on the Domtar Paper Community Site.