Mountain Men: Branding and Website

We recently had the privilege of developing a new logo and website for Mountain Men, a growing – and rugged – nonprofit men’s ministry. Our excursion began by creating a visual identity that aligned with their mission of helping men fulfill their God-given calling.

The logo mark comprises three imperfect shapes, representing men leaning on one another in a community. The sharp angles of each mountain peak represent the concept of iron sharpening iron.

Moving on from basecamp, we leveled up the Mountain Men website user experience by creating a new Climber Portal. This one-stop dashboard provides climbers with everything needed for a successful summit. The site also solved several organizational problems and turned a manual registration process into a more automated system that required less content entry and data manipulation.

Thank you, Mountain Men! We enjoyed the journey and are excited to see you reach greater heights in 2022! 🏔️

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