How do I know it’s working, even when we aren’t showing up in the top search results? (yet!)

Google Analytics provides us with a very clear platform for displaying results. We produce a report every month that has a lot of metrics and benchmarks about your site and improvements we can make recommendation for improved website traffic based on several factors. Some common things that we’ll talk about are:
• Direct Visits: People who searched for your site specifically
• Organic Visits- people who searched for keywords related to your services
• Referral Visits: People who came from other sites
• Social Visits: Visits coming from social media