Marketing

Mind the Marketing Gap

 
  • On July 1, 2020
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Well, it's official: COVID-19 has altered consumer behavior and the marketing landscape, quite possibly forever. As brands and marketers, our messaging, creative, and strategies - based on data and accurate insights - will need to adapt.
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5 Myths About Artists

 
  • On January 31, 2019
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MYTH #1: Artists are messy and disorganized. Anyone who has been to my house knows this isn’t true. It’s easy to assume that all artists fit into that mold portrayed in movies and tv shows: brushes and debris trailing through the studio inhabited by someone with a paint-splattered smock who hasn’t washed their hair in two weeks.
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Specialized Expertise = Measurable Results.

 
  • On August 28, 2018
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There are so many different functions of marketing: from analysis, to strategy, to implementation, to management—the technical side of execution can sometimes get overlooked. But what good is a winning strategy if your team doesn’t possess the technical knowledge required to make it happen? by Morgan Sprouse
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