MYTH #1: Artists are messy and disorganized. Anyone who has been to my house knows this isn’t true. It’s easy to assume that all artists fit into that mold portrayed in movies and tv shows: brushes and debris trailing through the studio inhabited by someone with a paint-splattered smock who hasn’t washed their hair in two weeks.
There are so many different functions of marketing: from analysis, to strategy, to implementation, to management—the technical side of execution can sometimes get overlooked. But what good is a winning strategy if your team doesn’t possess the technical knowledge required to make it happen?
by Morgan Sprouse
In today’s design-centric world, we often hear the word “brand” thrown around with reckless abandon. And in many instances, it’s used incorrectly. Honestly, even us folks within the marketing industry can get it wrong at times.