For the past 21 years, Mow-Town Outdoors has built a reputation for mowing circles around their competition in the industrial and commercial sectors. They approached us about a strategic rebrand that would allow them to stand out in an ultra-competitive residential space and bring their uncommon level of care and attention to homeowners. Their new MowTown brand is designed to work for both their commercial and residential customers. Featuring clean lines and bold typography, the mark communicates precision and professionalism while remaining approachable. The color palette uses brighter greens and a pop of orange that elevates and energizes the brand.