For the past 6 months, we’ve been living underwater. Figuratively speaking, sure, but when you have the privilege to work with SeaWorld, you just want to dive deep in support of their mission: To protect and preserve the wild wonders of our world.
Most people, outside of the agency world, look at me with their head slightly tilted when I inform them of my position as Creative Operations lead. Some go straight to thinking of account management. Others assume that managing our profitability (aka traffic) is my primary function. Both aren’t wrong. But they are not exactly right, either =)